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The statement maxi for summer occasions that demands a second look
If you're dressing for a garden wedding in July and want to be remembered for something other than playing it safe, Imogen answers that exact need. The halter neckline ties behind your neck, the back is completely open, and layered ruffles at the hem catch the light as you move. It's confident dressing for someone who knows what suits them.
This is a long dress built for presence. The pleated chiffon-feel fabric creates movement and texture, while the asymmetric high-low hem breaks the traditional maxi formula—practical for walking, unexpected when you turn around. The halter cut places focus on your shoulders and back, making it equally suited to summer garden parties as it is to more formal daytime events. Available in pink, purple, white, and yellow, each shade reads differently depending on the occasion and time of year.
Why this works:
- Backless design — The open back means you can skip the bra anxiety entirely and dress in something that feels as good as it looks, without compromise on support or coverage at the front.
- Ruffled hem layers — Rather than a flat hem, the tiered ruffle detail adds visual interest and movement, transforming a maxi dress into something with genuine personality.
- Halter construction — Ties securely at the back of the neck, keeping the neckline in place while the cut naturally suits most shoulder shapes without needing alterations.
- Asymmetric cut — The high-low hem prevents that "formal column" feeling; you can walk freely and the uneven length adds a modern edge to traditional occasion wear.
Wear this to a summer wedding where the dress code says formal but the setting is outdoors. Pair it with strappy metallic sandals for daytime events, or swap to heeled mules for evening celebrations. A structured clutch and minimal jewellery—perhaps drop earrings to echo the backless cut—let the dress do the talking.
Fabric & care
Pleated chiffon-feel polyester blend. Machine wash on a delicate cycle at 30 degrees, inside out. Lay flat to dry to preserve the pleating and ruffle structure. A cool iron on low heat if needed, working around the ruffles rather than pressing directly onto them.
Size & fit
True to size. The halter neckline sits in the same place regardless of size, but if you're between sizes and prefer a more relaxed fit through the body, size up. On a UK 10 (M), the hem measures approximately 150cm from waist to hem on the longer side. Model is 5'9" and wears size S.
| Size | UK | Bust (cm) | Waist (cm) |
|---|---|---|---|
| XS | 6 | 82 | 64 |
| S | 8 | 86 | 68 |
| M | 10 | 90 | 72 |
| L | 12 | 94 | 76 |
| XL | 14 | 98 | 80 |
| 2XL | 16 | 102 | 84 |
Pair it with
Keep accessories minimal so the back and neckline remain the focal point. Metallic strappy sandals ground the look without competing, while a small structured clutch in leather or a woven style works across seasons. Gold or silver drop earrings echo the halter lines; skip the necklace altogether to let the back cut shine.
A maxi dress that moves beyond the expected, for the woman who dresses with intention.
Delivery
- Orders are processed within 1-3 business days.
- Free UK shipping includes tracking on every order.
- UK delivery usually arrives within 5-10 business days after dispatch.
- Your tracking number is sent by email once the order has been processed.
- Taxes and duties are included where applicable, so there are no surprise checkout fees.
Returns
Return Policy:
- Virelle accepts returns within 28 days of delivery.
- Items must be unworn, unused, with tags attached and in their original packaging.
- To start a return, email contact@byvirelle.com with your order number.
- If your item arrives damaged, defective or incorrect, contact us and we will help resolve it.
Our guarantee
We want every order to arrive as described. If there is an issue with your item, contact us at contact@byvirelle.com and our support team will help with the next step under our return policy.
FAQ — Common Questions
How do I choose the right size?
Use the Size Guide next to the size selector. If you are between sizes, choose one size up for a more comfortable fit.
When will my order ship?
Orders are usually processed within 1-3 business days. Tracking is sent by email after dispatch.
Can I return my order?
Yes. Returns are accepted within 28 days of delivery when items are unworn, unused and in their original packaging.
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ABOUT VIRELLE
Made for the way she dresses
Virelle is a UK women's fashion label built on a simple idea: pieces that work for the way she actually moves through her day. Clothing, footwear, bags, and jewellery designed with hand-finished detail, considered materials, and clean lines. Knitwear that softens with wear. Boots that carry through every season. Bags built to last. We make fashion that feels like it belongs to you, not to a season.
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Email: contact@byvirelle.com